I build AI-enabled internal tools & systems that help teams move faster.
Sales Ops by title, Systems Builder by craft. I prototype, automate, and scale solutions that remove friction across marketing, sales, design, and ops.
Featured Project
Semantic Visual Search for Creative Teams
Replaced chaotic Dropbox searches with a semantic, vibe-based search experience for 100k+ design assets.
Stack: Next.js/React · TypeScript · FastAPI · Vertex AI · Pinecone · AWS
🧠 What I Learned
Impact of AI-powered search infrastructure on team productivity: embedding models, vector databases, and scalable systems that eliminate asset discovery friction
✅ Outcome
Validated → scaled → became daily workflow
What I Build
Work Projects
AI Email Triage Assistant
Saves ~160 hours per month by automating email classification and routing assignment for sales and account teams.
Stack: n8n · OpenAI · Front API · JavaScript
Sample Hub (Front Plugin)
A human-in-the-loop workflow for Front that uses AI to pre-fill HubSpot sample requests. Eliminates manual data entry by extracting context directly from customer conversations.
Stack: Next.js · TypeScript · Front Plugin SDK · HubSpot API · OpenAI
AI Sales Intelligence Engine
Built a mini Snowflake-style data warehouse and ETL pipeline in n8n that extracts BANT fields and product interests from Front emails, structures them for analysis, and enables teammates to query insights through an AI agent.
Stack: Front · n8n · OpenAI · JavaScript · Data Tables
Personal Tools & Experiments
✨ AI Button Share Generator
Generate embeddable AI share buttons for ChatGPT, Perplexity, and Google AI with custom prompts.
Stack: Next.js · TypeScript · Tailwind CSS · Vercel
💬 AI Ensemble Chat
A multi-model chat interface featuring Quad-mode streaming and winner-selection routing via the Vercel AI SDK.
Stack: Next.js · TypeScript · Vercel AI SDK + AI Gateway · Postgres · Drizzle · Tailwind
🤖 SimuPanel - Customer Simulation Platform
A marketing website for a customer simulation platform that tests campaigns with AI-powered digital twins of customers, delivering 90% accurate purchase intent and feedback in minutes using peer-reviewed methodology.
Stack: Next.js · TypeScript · Tailwind CSS · Framer Motion · Vercel
About Me
I bridge the gap between operations and engineering.
Every company has craft. AI scales it. The future belongs to organizations where employees capture their expertise and distribute it across the company. Teams that marry craft and code will define the next frontier.
I'm most energized when I can shadow a teammate in their natural workflow, spot the friction they've learned to ignore, and ship a tool that removes it.
By title, I'm a Sales Operations Manager, but I've been building tech for over a decade. I graduated from the University of Texas at Austin with a degree in Economics & Business, completed UT's full-stack web development bootcamp, and spent 13 years in startups across multiple industries, shipping products like a top-grossing #13 U.S. Health & Fitness app.
Today, I'm focused on building tools that multiply people: internal search systems, triage assistants, and micro-apps that remove bottlenecks.
I use AI pair-programming, rapid prototyping, and modern cloud tooling to turn ideas into working systems fast. Whether I'm using Python or TypeScript, building in AWS or GCP, I rely on agents, observability, and iteration over perfection.
By prioritizing revealed behavior over stated needs, I ensure I'm building for the 20% of signals that drive 80% of the results. This prevents "feature bloat" and ensures the tools I build actually stick.
My goal: build leverage. Tools that make 10 people 10× faster.
Approach / Philosophy
How I think about building internal tools
| Step | What I Do | Mindset |
|---|---|---|
|
1️⃣
Discover
|
Shadow workflows; find the gap between what people say and do. | Behavior > Talk |
|
2️⃣
Prototype
|
Build a 48-hour "vibe check" using real data. | State-it-back test |
|
3️⃣
Validate
|
Track adoption; ensure humans stay in the loop for one-way doors. | Judgment > Automation |
|
4️⃣
Scale or Kill
|
Double-down or move on; never automate a broken process. | Leverage or nothing |
AI Development Arsenal
The tools that make me 10× faster. My curated stack for AI-enhanced development, rapid prototyping, and intelligent automation.
🧠 AI Development Core
AI-native IDE for fast implementation, deep refactors, and context-aware debugging across full project codebases.
Pull-request reviewer that surfaces bugs and security risks early with repo-aware analysis beyond traditional linting.
Deployment and edge platform for shipping Next.js apps quickly, with built-in support for AI SDK workflows and scalable delivery.
Rapid prototyping layer for clickable user-flow validation, helping de-risk product direction before custom engineering starts.
Background job orchestration for long-running AI tasks, retries, schedules, and event-driven workflows in a TypeScript stack.
"The best AI tools are the ones that fade into the background. You focus on building, they handle the complexity."
Writing
Stories and frameworks from building tools, services, and products
🌅 Building Semantic Search for 100k+ Creative Assets
How I transformed a chaotic Dropbox archive into an AI powered search system that understands concepts instead of filenames.
🧠 Why Every Company Needs an Internal Tools Builder
How "vibe coding," AI, and a new generation of builders are redefining how work scales inside organizations. Strategic insights on the future of operational leverage.
⚙️ How to Productize HubSpot Services
How we turned one-off projects into scalable, recurring value. Learn the framework, challenges, and results from building Trujay's HubSpot Admin Program.
🎯 Designing Customer Experience Systems
A practical framework with real results from the HubSpot Admin Program. Learn how to map touchpoints, standardize delivery, automate processes, and measure outcomes.
🏋️♂️ Building Fitness Apps: Lessons From My First Startup
The challenges faced and overcome while building my first startup. From Flexter to Toned (#13 top-grossing Health & Fitness app), learn how we went from zero experience to 300k+ downloads and $300k+ in sales.
How I Actually Use AI Pair Programming (and What Works for Me)
Coming soon...
Rapid Internal Tooling: My 48-Hour Prototype Process
Coming soon...
Workflow Friction Audit Template
Find the workflows worth fixing first before you invest in automation, agents, or internal tools.
Use it to score workflows by: